Marketing Communications: touchpoints, sharing and disruption - Softcover

Fill, Chris; Turnbull, Dr Sarah

 
9781292234977: Marketing Communications: touchpoints, sharing and disruption
Softcover
ISBN 10: 1292234970 ISBN 13: 9781292234977
Publisher: Pearson, 2019

Synopsis

 The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice.  Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.

 

The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. 

 

Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.   

"synopsis" may belong to another edition of this title.

Publisher
Pearson
Publication date
2019
Language
English
ISBN 10 
1292234970
ISBN 13 
9781292234977
Binding
Paperback
Number of pages
800