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Marketing: An Introduction, Global Edition - Softcover

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9781292294865: Marketing: An Introduction, Global Edition

Synopsis


How do we get you moving?


By placing you–the customer–in the driver’s seat.

Marketing introduces the leading marketing thinking
on how customer value is the driving force
behind every marketing strategy.

"synopsis" may belong to another edition of this title.

  • PublisherPearson
  • Publication date2019
  • ISBN 10 1292294868
  • ISBN 13 9781292294865
  • BindingPaperback
  • LanguageEnglish
  • Number of pages672
  • Rating
    • 3.77 out of 5 stars
      490 ratings by Goodreads

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Gary Armstrong; Philip Kotler; Prof Marc Oliver Opresnik
Published by Pearson, 2019
ISBN 10: 1292294868 ISBN 13: 9781292294865
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Armstrong, Gary; Kotler, Philip; Opresnik, Prof Marc Oliver
Published by Pearson, 2019
ISBN 10: 1292294868 ISBN 13: 9781292294865
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Armstrong, Gary; Kotler, Philip; Opresnik, Prof Marc Oliver
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ISBN 10: 1292294868 ISBN 13: 9781292294865
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Condition: New. For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. Seller Inventory # 9781292294865

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paperback. Condition: Gut. 680 Seiten; 9781292294865.3 Gewicht in Gramm: 3. Seller Inventory # 891268

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