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Marketing: An Introduction, Global Edition - Softcover

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9781292294865: Marketing: An Introduction, Global Edition

Synopsis


How do we get you moving?


By placing you–the customer–in the driver’s seat.

Marketing introduces the leading marketing thinking
on how customer value is the driving force
behind every marketing strategy.

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Armstrong, Gary; Kotler, Philip; Opresnik, Prof Marc Oliver
Published by Pearson, 2019
ISBN 10: 1292294868 ISBN 13: 9781292294865
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Armstrong, Gary; Kotler, Philip; Opresnik, Prof Marc Oliver
Published by Pearson, 2019
ISBN 10: 1292294868 ISBN 13: 9781292294865
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paperback. Condition: Very Good. NO highlighting or underlining. Some wear but overall very good condition, may not have dust cover. Ship within 24hrs. 100% Satisfaction is Our #1 Goal!Ship within 24hrs. 100% Satisfaction is Our #1 Goal! Seller Inventory # A5-00021

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Armstrong, Gary; Kotler, Philip; Opresnik, Prof Marc Oliver
Published by Pearson, 2019
ISBN 10: 1292294868 ISBN 13: 9781292294865
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Armstrong, Gary; Kotler, Philip; Opresnik, Prof Marc Oliver
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ISBN 10: 1292294868 ISBN 13: 9781292294865
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Soft cover. Condition: New. Brand new, Global paperback edition, ship fast with tracking NO. Seller Inventory # ABE-1628641952981

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Armstrong, Gary
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Armstrong, Gary; Kotler, Philip; Opresnik, Prof Marc Oliver
Published by Pearson, 2019
ISBN 10: 1292294868 ISBN 13: 9781292294865
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Condition: New. For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. Seller Inventory # 9781292294865

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