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Marketing: An Introduction, Global Edition - Softcover

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9781292294865: Marketing: An Introduction, Global Edition

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Marketing: An Introduction 14e by Gary Armstrong,

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  • PublisherPearson
  • Publication date2019
  • ISBN 10 1292294868
  • ISBN 13 9781292294865
  • BindingPaperback
  • LanguageEnglish
  • Number of pages672
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    • 3.76 out of 5 stars
      487 ratings by Goodreads

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Armstrong, Gary; Kotler, Philip; Opresnik, Prof Marc Oliver
Published by Pearson, 2019
ISBN 10: 1292294868 ISBN 13: 9781292294865
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paperback. Condition: Very Good. NO highlighting or underlining. Some wear but overall very good condition, may not have dust cover. Ship within 24hrs. 100% Satisfaction is Our #1 Goal!Ship within 24hrs. 100% Satisfaction is Our #1 Goal! Seller Inventory # A5-00021

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Armstrong, Gary, Kotler, Philip, Opresnik, Prof Marc Oliver
Published by Pearson, 2019
ISBN 10: 1292294868 ISBN 13: 9781292294865
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Armstrong, Gary, Kotler, Philip, Opresnik, Prof Marc Oliver
Published by Pearson, 2019
ISBN 10: 1292294868 ISBN 13: 9781292294865
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Armstrong, Gary; Kotler, Philip; Opresnik, Prof Marc Oliver
Published by Pearson, 2019
ISBN 10: 1292294868 ISBN 13: 9781292294865
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Armstrong, Gary; Kotler, Philip; Opresnik, Prof Marc Oliver
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ISBN 10: 1292294868 ISBN 13: 9781292294865
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Armstrong, Gary; Kotler, Philip; Opresnik, Prof Marc Oliver
Published by Pearson, 2019
ISBN 10: 1292294868 ISBN 13: 9781292294865
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Condition: New. For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. Seller Inventory # 9781292294865

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