Create Culture: Thoughts on Branding For Humans

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( 5 ratings by Goodreads )
 
9781300000136: Create Culture: Thoughts on Branding For Humans

How is it some brands are able to stand apart from the widening sea of robotic, mechanical noise that exists online and instead create culture? We've collected some of the most successful, talented, and forward-thinking brand builders in one book to share how they did it. "Create Culture: Thoughts on Branding for Humans" gives practical advice and encourages you, the gatekeeper of your brand, to step outside the box of "normal" and connect with your audience on a deeper level, one that's social rather than mechanical, transparent instead of distant, collaborative in exchange for competitive... ...human vs. robot. " An important read for those who are serious about sustaining their idea, company, or organization throughout the 21st century." - Mike Foster "As a business or non-profit owner, we sometimes forget that telling the story of our company or organization is a human endeavor, and this great book is a powerful reminder of why that matters." - Phil Cooke

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"In this thought-provoking compilation of essays on branding from a human perspective, you'll find the kind of ideas that will get you excited again. As a business or non-profit owner, we sometimes forget that telling the story of our company or organization is a human endeavor, and this great book is a powerful reminder of why that matters."
- Phil Cooke | Filmmaker, Media Consultant, Author of One Big Thing

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