Media Now: Understanding Media, Culture, and Technology

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9781305080355: Media Now: Understanding Media, Culture, and Technology
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Providing a thorough explanation of how media technologies develop, operate, converge, and affect society, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e empowers you to think critically about the media and its effects on culture. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry?and affect your everyday life. With its cutting-edge coverage of the essential history, theories, concepts, and technical knowledge, MEDIA NOW helps you sharpen your media literacy skills?preparing you for work in the expanding fields of the Internet, interactive media, and traditional media industries. It includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more.

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About the Author:

Dr. Joseph D. Straubhaar is the Amon G. Carter Centennial Professor of Communication in the Radio-TV-Film Department and Latino Media Studies Director in the Moody College of Communication at the University of Texas at Austin. He previously served as Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. Dr. Straubhaar has published books, articles, and essays on international communication, global media, digital inclusion, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies, media flow and culture, and other topics. His primary teaching, research, and writing interests include global media, international communication and cultural theory, the digital divide in the United States and other countries, and global television studies. In addition to his own research in Latin America, Asia, and Africa, Dr. Straubhaar has taken student groups to Latin America and Asia, and he has presented seminars abroad on media research, television programming strategies, and telecommunications privatization. Currently he serves on the editorial boards of COMMUNICATION THEORY, MEDIA INDUSTRIES, CHINESE JOURNAL OF COMMUNICATION, JOURNAL OF LATIN AMERICAN COMMUNICATION RESEARCH, STUDIES IN LATIN AMERICAN POPULAR CULTURE, COMUNICACIÓN E CULTURA, and REVISTA INTERCOM. Visit Professor Straubhaar at http://rtf.utexas.edu/faculty/joe-straubhaar.

Review:

"The thing that Straubhaar seems to do better than most is be "today." It is very strong on current issues with up-to-date examples in each media form."

"The Straubhaar text is a well-written and comprehensive look at media, culture and technology that affect mass communications consumers and the practice of journalism. The fresh mix of explanations, references and illustrative graphics sets it apart from other books covering a similar range of topics, and gives students relevant food for thought toward sharpening their media literacy or considering communications careers."

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Book Description Cengage Learning, Inc, United States, 2015. Paperback. Condition: New. 9th edition. Language: English . Brand New Book. Providing a thorough explanation of how media technologies develop, operate, converge, and affect society, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e empowers you to think critically about the media and its effects on culture. It provides a comprehensive introduction to today s global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry-and affect your everyday life. With its cutting-edge coverage of the essential history, theories, concepts, and technical knowledge, MEDIA NOW helps you sharpen your media literacy skills-preparing you for work in the expanding fields of the Internet, interactive media, and traditional media industries. It includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more. Seller Inventory # AAQ9781305080355

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Book Description Cengage Learning, Inc, United States, 2015. Paperback. Condition: New. 9th edition. Language: English . Brand New Book. Providing a thorough explanation of how media technologies develop, operate, converge, and affect society, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e empowers you to think critically about the media and its effects on culture. It provides a comprehensive introduction to today s global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry-and affect your everyday life. With its cutting-edge coverage of the essential history, theories, concepts, and technical knowledge, MEDIA NOW helps you sharpen your media literacy skills-preparing you for work in the expanding fields of the Internet, interactive media, and traditional media industries. It includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more. Seller Inventory # AAQ9781305080355

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Book Description Cengage Learning, 2015. Condition: New. Providing a thorough explanation of how media technologies develop, operate, converge, and affect society, this book provides an introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry - and affect your everyday life. Num Pages: 640 pages, illustrations. BIC Classification: KC. Category: (G) General (US: Trade). Dimension: 276 x 217 x 22. Weight in Grams: 1252. . 2015. 9th Edition. Paperback. . . . . . Seller Inventory # V9781305080355

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