Bundle: Contemporary Marketing, Update 2015, 16th + CengageNOW with Business and Company Resource Center, One Semester Printed Access Card

 
9781305135635: Bundle: Contemporary Marketing, Update 2015, 16th + CengageNOW with Business and Company Resource Center, One Semester Printed Access Card
View all copies of this ISBN edition:
 
 

CONTEMPORARY MARKETING, Update 2015, includes everything you need to begin a successful marketing career, as well as information and insights to help understand your own studies and professional endeavors as an ongoing marketing adventure. This groundbreaking bestseller includes all components of the marketing mix, along with a wide variety of uniquely compelling and thought-provoking ideas and concepts. CONTEMPORARY MARKETING Update 2015 continues to offer a trusted, thorough guide to fundamental marketing principles, now extensively updated with the newest trends and research in this dynamic discipline. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

"synopsis" may belong to another edition of this title.

About the Author:

After a long and distinguished career, Louis E. "Gene" Boone passed away just before the publication of the Thirteenth Edition of CONTEMPORARY MARKETING. Over the years, students and colleagues at the University of Tulsa, the University of South Alabama, and other schools in the U.S., Australia, and Europe were fortunate to be influenced by Gene's insights. Many marketing instructors knew Gene through his distinguished career and remember the numerous contributions he made to business education. Gene was a pioneer of the marketing discipline and arguably the best and most creative business writer of his generation.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 131.95
US$ 1,021.53

Convert Currency

Shipping: FREE
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Louis E. Boone; David L. Kurtz
Published by Cengage Learning (2013)
ISBN 10: 1305135636 ISBN 13: 9781305135635
New Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Cengage Learning, 2013. Condition: New. book. Seller Inventory # M1305135636

More information about this seller | Contact this seller

Buy New
US$ 1,021.53
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds