FOUNDATIONS OF BUSINESS, 4E gives readers the comprehensive preparation they'll need to succeed in today's competitive business world. By providing a brief survey of business, including management and organization, marketing, social media and e-business, information systems, accounting, and finance, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business concerns and entrepreneurship, and international business. This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. An abundance of study aids also is available within the text and on the student companion website to help you achieve success in the course and in today's competitive business world. CengageNOW is an intuitive, online learning resource that features customized assignments, quizzing opportunities to test your knowledge, instant feedback, and progress tracking. It is designed to help you organize your assignments and deliver better course results.
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Book Description Cengage Learning. Book Condition: Good. 1305236165 May have signs of use, may be ex library copy. Book Only. Used items do not include access codes, cd's or other accessories, regardless of what is stated in item title. Bookseller Inventory # Z1305236165Z3