Bundle: Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card), 7th + MindTap Marketing, 1 term (6 months) Printed Access Card

 
9781305361782: Bundle: Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card), 7th + MindTap Marketing, 1 term (6 months) Printed Access Card
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Place yourself in the midst of today's fast-paced, exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7th Edition. You'll see how good advertising is the result of hard work and careful planning, and gain tools and knowledge about real advertising practice. This package includes the printed text; CourseMate™, which brings course concepts to life; Ad Age; and an access code that will provide you with seamless digital access to your MindTap™ Marketing resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

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About the Author:

Thomas C. O'Guinn, Ph. D., is Professor of Marketing at The University Of Wisconsin-Madison. He is also Research Fellow in the Center for Brand and Product Management, also at U.W.-Madison. Dr. O'Guinn has published widely. He has served on many editorial and advisory boards, and his research has won several awards. He has assisted several major marketers with their advertising and marketing. He is currently involved with UW-Madison's Design for Business Thinking initiative. He has never owned a mini-van.

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O'Guinn, Thomas, Allen, Chris, Semenik,
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