Bundle: Foundations of Marketing, 6th + MindTap Marketing, 1 term (6 months) Printed Access Card

 
9781305361867: Bundle: Foundations of Marketing, 6th + MindTap Marketing, 1 term (6 months) Printed Access Card
View all copies of this ISBN edition:
 
 

Students save money by purchasing this bundle which includes Foundations of Marketing, 6th Edition and access to MindTap Marketing for Foundations of Marketing via Printed Access Card. MindTap provides you with the tools you need to better manage your limited time - you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. With an array of tools and apps - from note taking to flashcards -- you'll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses.

"synopsis" may belong to another edition of this title.

About the Author:

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is the co-author of Cengage Learning's Business MindTap and Foundations of Business text, market leaders. Dr. Pride has taught principles of marketing and other marketing courses for more than 40 years at both the undergraduate and graduate levels. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Pride, William M., Ferrell, O. C.
Published by Cengage Learning (2014)
ISBN 10: 1305361865 ISBN 13: 9781305361867
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Cengage Learning, 2014. Paperback. Condition: New. Never used!. Seller Inventory # P111305361865

More information about this seller | Contact this seller

Buy New
US$ 100.50
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

William M. Pride; O. C. Ferrell
Published by South-Western College/West (2014)
ISBN 10: 1305361865 ISBN 13: 9781305361867
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description South-Western College/West, 2014. Condition: New. book. Seller Inventory # M1305361865

More information about this seller | Contact this seller

Buy New
US$ 1,021.53
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds