Bundle: Research Methods: The Essential Knowledge Base, 2nd + MindTap Psychology, 1 term (6 months) Printed Access Card

 
9781305599222: Bundle: Research Methods: The Essential Knowledge Base, 2nd + MindTap Psychology, 1 term (6 months) Printed Access Card

From an expert team in the research methods field, RESEARCH METHODS: THE ESSENTIAL KNOWLEDGE BASE, 2nd Edition, is written specifically for undergraduates. The book streamlines and clarifies explanations of fundamental, yet difficult, concepts in a familiar, engaging style. Students learn about the relationship between theory and practice, which helps them become better researchers and better consumers of research.

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About the Author:

William M. Trochim (Ph.D., Northwestern University) is a Professor in the Department of Policy Analysis and Management at Cornell University and a Professor of Public Health in the Department of Healthcare Policy and Research at the Weill Cornell Medical College (WCMC). He is the Director of the Cornell Office for Research on Evaluation and Director of Evaluation for Extension and Outreach at Cornell, and the Director of Evaluation for the WCMC's Clinical and Translational Science Center. He has taught both undergraduate and graduate required courses in applied social research methods since joining the faculty at Cornell in 1980. Trochim's research interests include the theory and practice of research, conceptualization methods, strategic and operational planning methods, performance management and measurement, and change management. His current research is primarily in the areas of translational research, research-practice integration, evidence-based practice, and evaluation policy.

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