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Teach today's MBA-level learners and future professionals how to use economics most effectively to solve business problems with this breakthrough book. Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS, 4E covers traditional material using a problem-based approach built around common business mistakes. Models are used sparingly, and then only to the extent that they assist readers in determining why mistakes are made and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place the reader in the role of a decision maker who has to not only identify profitable decisions, but also implement them. The lively book and new corresponding online MindTap learning resources provides an excellent ongoing reference for future or current professionals pursuing business careers.
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Professor Froeb received his undergraduate degree from Stanford University and his Ph.D. from the University of Wisconsin. When the antitrust agencies began using his models to predict the competitive effects of mergers, his academic research passed what he calls "a market test." This resulted in his 2003 appointment to Chief Economist of the Federal Trade Commission where he enforced the antitrust and consumer protection laws of the United States. He also managed 75 economists who tore down barriers to competition (often erected by well-meaning bureaucrats). In July 2005 Dr. Froeb returned to Vanderbilt University where today he holds the William Oehmig Chair of Entrepreneurship and Free Enterprise. He used to win the "Most Outstanding Teacher" award, but now he finishes behind his co-author, Brian McCann. His textbook, MANAGERIAL ECONOMICS: A PROBLEM-SOLVING APPROACH is well recognized for teaching students to apply economics to real business problems. It is filled with real world problems (and solutions) from Professor Froeb's students and clients. Dr. Froeb's research focuses on the economics of competition policy. He has taught at Tulane University, worked at the U.S. Department of Justice, and spent a year at the University of Chicago Law School.
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Book Description South-Western College Pub, 2015. Loose Leaf. Condition: Good. 4. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 1305628950