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Packed with cases, exercises, simulations, and practice tests, the market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 11th Edition, thoroughly covers the complex environment in which managers confront ethical decision-making. Using a proven managerial framework, the authors address the overall concepts, processes, and best practices associated with successful business ethics programs - - helping your students see how ethics can be integrated into key strategic business decisions. This edition has been completely revised to include coverage of new legislation affecting business ethics, the most up-to-date examples, the best practices of high-profile organizations, and 20 new or updated original cases. Available with MindTap online teaching and learning tools for the first time, BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 11th Edition, gives your students an abundance of opportunities to master text material through hands-on application.
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O. C. Ferrell (Ph.D., Louisiana State University) is University Distinguished Professor of Business Ethics at Belmont University. He most recently served nine years as University Distinguished Professor of Marketing and Creative Enterprise Scholar at the University of New Mexico. His academic research focuses on ethical decision-making, stakeholder relationships and social responsibility. He is a leading author in marketing ethics and stakeholder orientation to achieve marketing performance in organizations. Dr. Ferrell is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee twice. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is Vice President of Publications for the Academy of Marketing Science. He has received the Cutco Vector Distinguished Marketing Educator Award from the Academy of Marketing Science. Dr. Ferrell is the co-author of 20 books and more than 100 articles. His articles have been published in the Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science, and The Academy of Management Executive, as well as other journals. His MARKETING: CONCEPTS AND STRATEGY TEXT, co-authored with Dr. William Pride, is one of the most widely adopted principles of marketing text in the world. BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, co-authored with John Fraedrich and Linda Ferrell, is one of today's leading business ethics texts. Dr. Ferrell has served as an expert witness on marketing issues for numerous legal cases, has been quoted in leading business publications, such as USA Today and Wall Street Journal, and has appeared on The Today Show to discuss marketing issues.
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Book Description South-Western College Pub, 2016. Loose Leaf. Condition: New. Never used!. Seller Inventory # P111305642562
Book Description South-Western College Pub. LOOSE LEAF. Condition: New. 1305642562 Shrink-wrapped & shipped by courier. Need a code or CD? Please email me ISBN before ordering. Questions? Contact Rod. Seller Inventory # 180201_BQMWV_102
Book Description South-Western College Pub, 2016. Condition: New. book. Seller Inventory # M1305642562