Bundle: Managerial Economics, 4th + Aplia, 1 term Printed Access Card for Traditional Economics

 
9781305722149: Bundle: Managerial Economics, 4th + Aplia, 1 term Printed Access Card for Traditional Economics
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Teach your MBA students how to use economics most effectively to solve today's business problems with this breakthrough text. Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS, 4E covers traditional material using a problem-based approach built around common business mistakes. Models are used sparingly, and then only to the extent that they help students determine why mistakes are made and how to fix them.

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About the Author:

Dr. Froeb received his undergraduate degree from Stanford University and Ph.D. from the University of Wisconsin. When the antitrust agencies began using his models to predict the competitive effects of mergers, his academic research passed what he calls "a market test." This resulted in his 2003 appointment to Chief Economist of the Federal Trade Commission, where he enforced the antitrust and consumer protection laws of the United States. He also managed 75 economists who tore down barriers to competition (often erected by well-meaning bureaucrats). In July 2005 Dr. Froeb returned to Vanderbilt University where today he holds the William Oehmig Chair of Entrepreneurship and Free Enterprise. He used to win the "Most Outstanding Teacher" award, but now he finishes behind his co-author, Brian McCann. His text, MANAGERIAL ECONOMICS: A PROBLEM-SOLVING APPROACH is well recognized for teaching students to apply economics to real business problems. It is filled with real world problems (and solutions) from Dr. Froeb's students and clients. Dr. Froeb's research focuses on the economics of competition policy. He has taught at Tulane University, worked at the U.S. Department of Justice, and spent a year at the University of Chicago Law School.

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Luke M. Froeb; Brian T. McCann; Michael R. Ward; Mike Shor
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ISBN 10: 1305722140 ISBN 13: 9781305722149
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Froeb, Luke M./ McCann, Brian T./ Ward, Michael R./ Shor, Mike
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ISBN 10: 1305722140 ISBN 13: 9781305722149
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Book Description South-Western Pub, 2015. Hardcover. Condition: Brand New. 4th pck har/ edition. 328 pages. 9.25x7.25x0.75 inches. In Stock. Seller Inventory # 1305722140

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