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Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition focuses students on today's digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues that these businesses face every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. Providing thorough yet balanced coverage, the author grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry plus an insider's look at what it's like to work in each business. The new edition delivers the most up-to-the-minute coverage available of such emerging topics as digital delivery, net neutrality, media industry consolidation, social media, mobile media, and much more.
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Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA.Review:
"One of the most engaging Mass Communication textbooks. Biagi presents a thorough and balanced exploration of media and its supporting industries. Her writing challenges students to understand the uses of media and the potential future impact that media will have on all of our lives."
"MEDIA/IMPACT is a terrific introductory mass communication textbook, with excellent supplemental materials for instructors and a manageable amount of content for students. The chapters are organized in a way that connects the historical and current trends of the media with the students' lives."
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Book Description Wadsworth Publishing, 2016. Loose Leaf. Condition: New. Never used!. Seller Inventory # P111305875400
Book Description Wadsworth Publishing, 2016. Condition: New. book. Seller Inventory # M1305875400