This text is an edit of the longer version of the text by the same name. An excellent introduction and overview of the basics of starting a small business or franchising. Includes full business plan example and author annotations. The authors guide the student through each step of developing a business plan and incubating his own, unique business idea. A must for every starting potential business owner.
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Book Description McGraw-Hill, 2014. Paperback. Book Condition: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Bookseller Inventory # S_194404240