Break Through The Noise: The Nine Rules to Capture Global Attention – The Proven Business Playbook for Viral Video and YouTube Success - Hardcover

Staples, Tim; Young, Josh

Hardcover

ISBN 10: 1328618560 ISBN 13: 9781328618566

Publisher: Harper Business, 2019

Synopsis

The odds of getting a video onto YouTube’s front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you – and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube’s front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.

Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune.

Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint.

Why do some brands capture global attention while others get lost in the noise?

• The 9 Rules of Shareability: Go beyond chasing views with Tim Staples' proven nine-step framework for creating content people feel compelled to share.
• Viral Marketing Case Studies: Learn how a disguised Cristiano Ronaldo launched a global brand and how two videos took a pet food company to an IPO—without a dollar spent on traditional ads.
• Audience Engagement Strategy: Master the five key emotions—happiness, awe, empathy, curiosity, and surprise—that make viewers stop scrolling, lean in, and share your message with their network.
• Social Platform Mastery: Get an insider's guide to making the algorithms of YouTube, Facebook, and Instagram work for you, not against you.

About this title

About the Authors

TIM STAPLES is an entrepreneur at the forefront of content and digital marketing. He is the co-founder and CEO of Shareability, a company that uses content, data and technology to drive explosive growth for major brands like AT&T, Hyatt, and the Olympics and major celebrities like Cristiano Ronaldo, John Cena and Leonardo DiCaprio. Shareability is known for creating some of the biggest viral successes of the past five years, reshaping how brands communicate and engage with their customers. In 2016, Staples was named one of “11 Innovators Who Are Disrupting Hollywood” by The Wrap.

JOSH YOUNG is a best-selling author whose work spans entertainment, science, law, natural history, business, politics and sports. Previously, he was a contributing editor at George magazine, The New York Times, and Esquire, and the host of “Screening Room” on the Discovery Times Channel.

Edition details

• Publisher: Harper Business
• Publication date: 2019
• Language: English
• ISBN 10: 1328618560
• ISBN 13: 9781328618566
• Binding: Hardcover
• Number of pages: 240