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Differential Effects on Response Bias of Computer Vs. Conventional Administration of a Social Science Questionnaire - Softcover

A Laboratory Experiment

 
9781333795498: Differential Effects on Response Bias of Computer Vs. Conventional Administration of a Social Science Questionnaire

Synopsis

This book presents fascinating insights into the influence of computers on data gathering in social science research. The author, a leading expert in the field, conducted an experiment comparing conventional pencil-and-paper questionnaires with those administered via computer. The study revealed that computer-administered questionnaires elicited more honest and candid responses from participants, especially when the questions were personal or sensitive. This is due to the perceived increased privacy, anonymity, and confidentiality that computers offer. The book explores the implications of these findings for social scientists and discusses how computers can be used to reduce response bias, leading to more accurate and reliable data. It highlights the evolving role of computers in social science research, from mere data-processing tools to active instruments for gathering sensitive information. The findings presented in this book challenge traditional methods of data collection and shed light on the importance of creating an environment that fosters honesty and candor in social science research.

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About the Author

James R. Miller is Professor of Earth System Science in the Department of Marine and Coastal Studies at Rutgers University.

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