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Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.
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About the Author:
GORDON R. FOXALL is Distinguished Research Professor at Cardiff University Business School, UK. He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM) and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).
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- PublisherPalgrave Macmillan
- Publication date2005
- ISBN 10 1349511986
- ISBN 13 9781349511983
- BindingPaperback
- Edition number1
- Number of pages278
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Understanding Consumer Choice by Foxall, G. [Paperback ]
Published by
Palgrave Macmillan
(2005)
ISBN 10: 1349511986
ISBN 13: 9781349511983
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Understanding Consumer Choice
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research. 262 pp. Englisch. Seller Inventory # 9781349511983
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Understanding Consumer Choice
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. GORDON R. FOXALL is Distinguished Research Professor at Cardiff University Business School, UK. He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM) and an Academician of the Academy of Learned Societ. Seller Inventory # 458468322
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Understanding Consumer Choice
Published by
Palgrave Macmillan UK
(2005)
ISBN 10: 1349511986
ISBN 13: 9781349511983
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research. Seller Inventory # 9781349511983
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Understanding Consumer Choice
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Book Description Paperback. Condition: Brand New. 278 pages. 8.50x5.51x0.63 inches. In Stock. Seller Inventory # x-1349511986
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Understanding Consumer Choice
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ISBN 13: 9781349511983
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