Crafting Sustainable Wine Businesses: Concepts and Cases

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9781349557448: Crafting Sustainable Wine Businesses: Concepts and Cases

Sustainable wine businesses are being crafted around the world, leaving the land in better shape for the next generation. In this book, four case studies reveal that sustainability in the wine industry it is tied tightly to long-term profitability.

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About the Author:

Jesús Cambra-Fierro, University Pablo de Olavide, Spain Lourdes Pérez, Toulouse University, Spain Rocío Ruiz-Benítez, University Pablo de Olavide, Spain Sharon L. Forbes, Lincoln University, New Zealand Tracy-Anne De Silva, Lincoln University, New Zealand Rosana Fuentes Fernández, San Jorge University, Spain Beatriz Urbano López de Meneses, University of Valladolid, Spain

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