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Synopsis
Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role. The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy. Visit the authors' website at strategystory.co.uk
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About the Authors
Robert MacIntosh is Pro-Vice Chancellor for the Faculty of Business and Law, Northumbria University.
Donald MacLean is Professorial Research Fellow in the Adam Smith Business School at the University of Glasgow, UK.
Craig Robinson is Reader in Business Education at King's Business School, King's College London.
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Strategic Management
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