Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

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9781400110643: Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check. For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His bestseller The Art of the Start has become the most acclaimed bible for small business. And his blog is consistently among the fifty most popular in the world. Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: -How to get a standing ovation -The art of schmoozing -How to create a community -The top ten lies of entrepreneurs -Everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask Provocative, useful, and very funny, this straightforward book will show you why readers around the world love Guy Kawasaki.

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About the Author:

Guy Kawasaki is the chief evangelist of Canva, a graphics-design online service, and an executive fellow at the Haas School of Business at the University of California, Berkeley. He is also the author of APE, What the Plus!, Enchantment, and other books. Guy has a BA from Stanford University and an MBA from UCLA.

Paul Boehmer is a seasoned actor who has appeared on Broadway, film, and television, including The Thomas Crown Affair and All My Children. Coinciding with another of his passions, sci-fi, Paul has been cast in various roles in many episodes of Star Trek.

Review:

"Paul Boehmer's energetic reading contributes to the author's streetwise vibe. Boehmer's quick pacing and smart-aleck tone are good vehicles for pouring out Kawasaki's potent no-nonsense advice." ---AudioFile

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Book Description Tantor Audio 12/29/2008, 2008. CD-Audio. Book Condition: New. Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition. Media. Bookseller Inventory # BBS-9781400110643

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Book Description Tantor Media, Inc, United States, 2008. CD-Audio. Book Condition: New. Unabridged edition. Language: English . Brand New. In Silicon Valley slang, a bozo explosion is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don t make sense. .then it s time for a reality check. For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His bestseller The Art of the Start has become the most acclaimed bible for small business. And his blog is consistently among the fifty most popular in the world. Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: -How to get a standing ovation -The art of schmoozing -How to create a community -The top ten lies of entrepreneurs -Everything you wanted to know about getting a job in Silicon Valley but didn t know who to ask Provocative, useful, and very funny, this straightforward book will show you why readers around the world love Guy Kawasaki. Bookseller Inventory # AAC9781400110643

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Book Description Compact Disc. Book Condition: New. Compact Disc. In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 0.308. Bookseller Inventory # 9781400110643

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Book Description Tantor Media, Inc, United States, 2008. CD-Audio. Book Condition: New. Unabridged edition. Language: English . Brand New. In Silicon Valley slang, a bozo explosion is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don t make sense. .then it s time for a reality check. For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His bestseller The Art of the Start has become the most acclaimed bible for small business. And his blog is consistently among the fifty most popular in the world. Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: -How to get a standing ovation -The art of schmoozing -How to create a community -The top ten lies of entrepreneurs -Everything you wanted to know about getting a job in Silicon Valley but didn t know who to ask Provocative, useful, and very funny, this straightforward book will show you why readers around the world love Guy Kawasaki. Bookseller Inventory # AAC9781400110643

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Book Description Tantor. No binding. Book Condition: New. Dimensions: 6.6in. x 5.6in. x 1.1in.In Silicon Valley slang, a bozo explosion is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that dont make sense. . . then its time for a reality check. For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His bestseller The Art of the Start has become the most acclaimed bible for small business. And his blog is consistently among the fifty most popular in the world. Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: How to get a standing ovation The art of schmoozing How to create a community The top ten lies of entrepreneurs Everything you wanted to know about getting a job in Silicon Valley but didnt know who to ask Provocative, useful, and very funny, this straightforward book will show you why readers around the world love Guy Kawasaki. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Audio CD. Bookseller Inventory # 9781400110643

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Book Description Tantor Media, 2008. Compact Disc. Book Condition: Brand New. unabridged edition. 5.50x6.50x1.25 inches. In Stock. Bookseller Inventory # x-1400110645

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