Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

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9781400113781: Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

From Google to Facebook, a respected journalist delves into how a "viral loop" can make an online business a success.

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About the Author:

Richard Allen is professor and chair of cinema studies at New York University. He is the author of numerous essays on Hitchcock, coeditor of two anthologies, "Alfred Hitchcock: Centenary Essays" and "Hitchcock: Past and Future," and with Sidney Gottlieb he edits the "Hitchcock Annual" for Wallflower Press.

From Publishers Weekly:

Allen's powerful voice and thoughtful vocals are the perfect medium to relay Penenberg's pronouncements about how such Web 2.0 businesses as Facebook, YouTube, Twitter, and Flickr are reconfiguring marketing models and the road to wealth—and how the mechanisms driving the growth of user-driven technologies are nothing new (remember Tupperware parties?). It's a snappy, topical read made even more memorable by Allen's performance: his vocal range is wide, but he wisely scales back his intensity to command our attention with his sheer charisma. A Hyperion hardcover (Reviews, Oct. 26). (Nov.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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Adam L. Penenberg
Published by Tantor Media, Inc, United States (2009)
ISBN 10: 1400113784 ISBN 13: 9781400113781
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Book Description Tantor Media, Inc, United States, 2009. CD-Audio. Book Condition: New. Unabridged edition. Language: English . Brand New. Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a viral loop -to use the product means having to share it with others. After all, what s the sense of being on Facebook if none of your friends are? The end result is a business that spreads rapidly, scales quickly, and has the promise to create staggering wealth. In this game-changing, essential book, Penenberg-who identified the phenomenon in a ground-breaking cover story for Fast Company-tells the fascinating, vivid story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses (some with billion-dollar valuations) that we have all grown to rely on. While Viral Loop is fascinating for Penenberg s savvy, incisive explanation of the concept, it s even more valuable for its prescriptive nature. Throughout the book, Penenberg illustrates how any kind of business can uncork viral loops to benefit its own bottom line, even retrofitting the concept for the offline world. Penenberg explores viral loops and their impact on contemporary American business, while illustrating how all kinds of businesses-from the smallest start-ups to nonprofit organizations to the biggest multinational corporations-can use the paradigm-busting power of viral loops to enable their business through technology. Bookseller Inventory # AAC9781400113781

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Book Description Compact Disc. Book Condition: New. Compact Disc. Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 0.245. Bookseller Inventory # 9781400113781

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Book Description Tantor Media, Inc, United States, 2009. CD-Audio. Book Condition: New. Unabridged edition. Language: English . Brand New. Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a viral loop -to use the product means having to share it with others. After all, what s the sense of being on Facebook if none of your friends are? The end result is a business that spreads rapidly, scales quickly, and has the promise to create staggering wealth. In this game-changing, essential book, Penenberg-who identified the phenomenon in a ground-breaking cover story for Fast Company-tells the fascinating, vivid story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses (some with billion-dollar valuations) that we have all grown to rely on. While Viral Loop is fascinating for Penenberg s savvy, incisive explanation of the concept, it s even more valuable for its prescriptive nature. Throughout the book, Penenberg illustrates how any kind of business can uncork viral loops to benefit its own bottom line, even retrofitting the concept for the offline world. Penenberg explores viral loops and their impact on contemporary American business, while illustrating how all kinds of businesses-from the smallest start-ups to nonprofit organizations to the biggest multinational corporations-can use the paradigm-busting power of viral loops to enable their business through technology. Bookseller Inventory # AAC9781400113781

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Book Description Tantor. No binding. Book Condition: New. Dimensions: 6.5in. x 5.4in. x 1.1in.Many of the most successful Web 2. 0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a viral loopto use the product means having to share it with others. After all, whats the sense of being on Facebook if none of your friends are The end result is a business that spreads rapidly, scales quickly, and has the promise to create staggering wealth. In this game-changing, essential book, Penenbergwho identified the phenomenon in a ground-breaking cover story for Fast Companytells the fascinating, vivid story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses (some with billion-dollar valuations) that we have all grown to rely on. While Viral Loop is fascinating for Penenbergs savvy, incisive explanation of the concept, its even more valuable for its prescriptive nature. Throughout the book, Penenberg illustrates how any kind of business can uncork viral loops to benefit its own bottom line, even retrofitting the concept for the offline world. Penenberg explores viral loops and their impact on contemporary American business, while illustrating how all kinds of businessesfrom the smallest start-ups to nonprofit organizations to the biggest multinational corporationscan use the paradigm-busting power of viral loops to enable their business through technology. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Audio CD. Bookseller Inventory # 9781400113781

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