Exploring Typography (Graphic Design/Interactive Media)

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9781401815059: Exploring Typography (Graphic Design/Interactive Media)
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What do designers need to know about typography? The answer can be found in this richly illustrated book that examines the varied uses of type in contemporary visual communications. Exploring Typography takes a concise but thorough approach to introducing and examining the principles of typography. Coverage begins with a brief history of type and a survey of how type is classified. Readers then learn about the physical components of letters and the rules of legibility, readability, and style. Subsequent chapters survey the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Finally, the author examines contemporary challenges in type while introducing terminology and concepts relevant to designing with type in a digital environment.

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About the Author:

Tova Rabinowitz Deer has conducted extensive research on the subject of typography, including a vast amount of reading on historical and contemporary theories and practices. At Westwood College she served as Graphic Design Program Director, designing and administrating curriculum and programming for online and classroom environments nationwide. She received a Bachelor of Fine Arts from the University of Michigan and a Master of Education from the University of Illinois.

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Type Throughout History. Classifying Type - Type Families. Typographic Lingo - The Anatomy of Letters. Legibility, Readability and Style. Emphasizing Type Creatively. Designing Effective Layouts. What is a grid and why should I use one? Designing Type. Type in a Digital Environment.

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