Selling Hospitality: A Situational Approach (Hospitality and Tourism)

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9781401832810: Selling Hospitality: A Situational Approach (Hospitality and Tourism)

Drawing from the insights of leading sales executives, Selling Hospitality: A Situational Approach discusses the changing hospitality sales profession, including the three emerging selling roles and when to use them. Transactional selling, consultative selling, and alliance selling are unique approaches that salespeople use depending on situational factors. This book will help you understand the new world of buyer-seller relationships and succeed in each sales situation.

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About the Author:

Richard G. McNeill is an instructor at Northern Arizona University.

John C. Crotts is an instructor a the College of Charleston.

Review:

This will explian the importance of planning out your business moves and provide you with guidence when making difficult decisions.

"About this title" may belong to another edition of this title.

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