Market Oriented Product Innovation: A Key to Survival in the Third Millennium

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9781402071386: Market Oriented Product Innovation: A Key to Survival in the Third Millennium

Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture.

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About the Author:

Knut Holt is Professor Emeritus of Technology Management at the Norwegian University of Science and Technology. He holds a Master's degree in Mechanical Engineering from the Norwegian Institute of Technology and has conducted postgraduate studies in Industrial Management at Massachusetts Institute of Technology and Harvard Graduate School of Business Administration. He has been Visiting Professor at Syracuse University; Erasmus University Rotterdam; the International Institute for the Management of Technology, Milan; Waseda University, Tokyo; and the Institute for Advanced Studies, Vienna, Austria. Further he has had assignments from a variety of organisations including Alfa-Laval and Volvo-Penta, Sweden; Valmet Oy, Finland; Danfoss, Denmark; Battelle Institut, Germany; TNO Holland; Bekaert SA, Belgium; OECD, France; IFAP and PRAXIS Management, Italy; The Ford Foundation and IBM, USA; Sony, Japan; and the Hong Kong Productivity Institute, Hong Kong. Throughout a long academic career he has given numerous seminars and lectured extensively in Europe, Japan, and the United States.

Review:

"This book is comprehensive, goes into concrete details, describes special tools an is easy to read."
(Professor Dr Horst Geschka, Technical University Darmstadt and President, Geschka & Partner Consulting)
"Based on Professor Holt's research and his academic and consultancy skills, the resultant book benefits from his experiences in, and knowledge of, many countries. It merits a place on all managers' bookshelves, filling a niche hitherto overlooked, by being written from a product viewpoint. The book also deserves to feature in University courses - graduate and postgraduate."
(George Hayward, Editor-in-Chief, TECHNOVATION)
"The book offers an unusual perspective in combining two peculiar areas of knowledge (market orientation and technology innovation) in the light of needs assessment. It is a happy mix of a systematic and scientific approach reviewed and tested through a long life consultant experience."
(Professor Ferdinando Chiaromonte, Director of Studio Chiaromonte, Past President ISPIM)

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Book Description Springer-Verlag New York Inc., United States, 2002. Hardback. Book Condition: New. 2002 ed.. Language: English . Brand New Book ***** Print on Demand *****. Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture. Bookseller Inventory # APC9781402071386

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Book Description Springer-Verlag New York Inc., United States, 2002. Hardback. Book Condition: New. 2002 ed.. Language: English . Brand New Book ***** Print on Demand *****.Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture. Bookseller Inventory # APC9781402071386

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