Fifty-one of the world's top 100 economies are now corporations. More than 40 percent of world trade now takes place within multinational corporations. We now know that the world is flat, but what does that mean for the future of business and society?
Dr. Bruce Piasecki, one of the top energy and environmental consultants to companies such as Toyota, BP, Chevron, DuPont and Dow Chemical, provides a groundbreaking new work showing that social response by firms will be the new benchmark by which corporations will be judged and can drive profits.
As power moves into the hands of corporations, the world is looking to corporations instead of governments to solve its problems. The corporations that can best address social issues by creating superior products will thrive and profit in this new world.
"A rare but important vision into our future world-a robust world where 'buy and sell' decisions are made not only on the basis of price, quality and availability but also on the basis of environmental, social and economic criteria..." -Bill Sugar, Senior Director, Anheuser-Busch Corporation
"By linking environmental and social performance to product differentiation at major companies such as Toyota and HP, Bruce Piasecki has illuminated an important source of competitive advantage and stock value in the 21st century."
-Dr. Chris Laszlo, Founding Partner, Sustainable Value Partners
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ìCapitalism is in the midst of profound transformationÖWhat Bruce Piasecki sees will surprise and inspire you.î
--from the foreword by Patricia Aburdene, bestselling author of the Megatrends series
An interesting thing happened while no one was paying attention:
-51 of the worldís top 100 economies are now corporations.
-More than 40 percent of world trade now takes place within multinational corporations.
-Problems are more severe, solutions are scarce and global barriers have fallen.
The result?When it comes to solutions, businesses are more capable and powerful than government.Welcome to World Inc.
Welcome to the most important and underreported business story of this centuryóone that has been going on for years, and will dictate the future of how businesses profit and societies advance.
Dr. Bruce Piasecki, top energy and environmental consultant to companies such as Toyota, BP, Chevron, DuPont and Dow Chemical, provides a groundbreaking new work showing that how businesses and their products address social issuesóenvironment, energy, poverty, global conflict and moreóis the most important surprise opportunity in front of them.
Using examples from his 25 years of work with corporate leaders, Piasecki examines this and more, including profiles of companies such as:
-Toyotaóalready known worldwide for efficiencyóand their new drive to take over the automotive industry through environmental and energy innovations
-HPís ìglobal citizenshipî initiative, and the struggles of maintaining vision in an ever-shifting world
Are you ready to be a consumer in this new global equity culture?Is your business ready to be a player?World Inc is a glimpse into the near future.Those who embrace and excel at social response will be the business success stories of our time.
Dr. Bruce Piasecki is the president and founder of the American Hazard Control Group, a management consulting firm specializing in environmental corporate matters since 1981. He is the author of five business books, including the bestselling In Search of Environmental Excellence, and his articles have appeared in the Los Angeles Times and the Christian Science Monitor.
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