Crisis of Character: Building Corporate Reputation in the Age of Skepticism

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9781402762468: Crisis of Character: Building Corporate Reputation in the Age of Skepticism
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Reputation matters now more than ever. Public opinion in the wake of the financial meltdown has revealed the public’s abiding mistrust of corporations and the executives who run them. Scrutiny from the Internet and 24-hour cable TV offers companies no place to hide; so they must proactively seek the confidence of their shareholders and the public. In today’s economy, reputation is a prime factor in a corporation’s bottom line.Via its groundbreaking Seven Strategies of Reputation Leadership, Crisis of Character offers a fail-proof way for executives to immunize themselves and their companies against the breakdowns that can happen to even the most prominent organizations. Using real-life examples (from Merck and Citigroup to Hewlett-Packard and Coca-Cola), Crisis of Character presents concrete ways executives can shape the internal corporate culture to support their business interests. This book’s many stories vividly illustrate how corporate strategy must shift to deal effectively with globalization and the new environmental and human rights standards that come with it.

Crisis of Character offers invaluable advice to anyone who operates in the public sphere and who understands that reputation is the key to survival.

 

 

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About the Author:

Peter Firestein is a consultant specializing in reputation risk management in both public and financial arenas. Since 2002, he has helmed Global Strategic Communications, Inc., counseling the CEOs and senior managers of a variety of global corporations. He has been a managing director at Thomson Financial and served as global financial communications advisor to the government of Brazil in the privatization of its national telecommunications network. For more information, see www.peterfirestein.com.

 

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Reputation is in the pantheon of a company's most precious assets. It doesn't matter whether your company produces cupcakes or SaaS solutions, your reputation matters. In fact, it is so vital that if it is nourished well, it can be the very key to long-term survival.

[ILLUSTRATION OMITTED]

If the past few years have taught us anything--think oil spills, think global recalls, think individual greed leading to a devastating economic downturn--it is that a hypercompetitive corporate environment can induce smart people to do ill-advised things that can either slowly erode or quickly destroy reputation.

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