The New Global Marketing Reality

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9781403905208: The New Global Marketing Reality
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Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketers and provides guidance for those who are implementing change processes to improve value creation capabilities.

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About the Author:

Roger Palmer is with the Cranfield School of Management.

Richard Brookes is in the Department of Marketing, The University of Auckland.

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9781349509799: The New Global Marketing Reality

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ISBN 10:  1349509795 ISBN 13:  9781349509799
Publisher: Palgrave Macmillan, 2004
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Book Description Palgrave USA, United States, 2004. Hardback. Condition: New. 2004 ed.. Language: English . Brand New Book. Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities. Seller Inventory # SPR9781403905208

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Book Description Palgrave USA, United States, 2004. Hardback. Condition: New. 2004 ed.. Language: English . Brand New Book. Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities. Seller Inventory # SPR9781403905208

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Book Description Palgrave Macmillan. Hardcover. Condition: New. 320 pages. Dimensions: 9.4in. x 6.4in. x 0.9in.Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketers and provides guidance for those who are implementing change processes to improve value creation capabilities. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Seller Inventory # 9781403905208

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