This specific ISBN edition is currently not available.View all copies of this ISBN edition:
E-commerce for Small Business uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic, validated-through-research management models and theories reveal how appropriate e-commerce strategies can be used to enhance small business performance. This text will make an ideal course companion for undergraduate and postgraduate students studying e-commerce within the small business sector.
"synopsis" may belong to another edition of this title.
Ian Chaston is Professor of Marketing and Entrepreneurship at Plymouth Business School and Adjunct Professor of Entrepreneurship at UNITEC, Auckland, New Zealand.
'...an excellent guide to anyone setting up a business, or anyone trying to re-think their strategy...A recommended read.' - Supply Management
'Chaston's expertise lies in marketing and strategy...useful for students and professionals who need a solid examination of internet marketing.' - Fintan Clear, Brunel University, The Times Higher Education Supplement
"About this title" may belong to another edition of this title.
Book Description Palgrave Macmillan, 2003. Paperback. Condition: New. No.1 BESTSELLERS - great prices, friendly customer service â€" all orders are dispatched next working day. Seller Inventory # mon0000375375
Book Description Palgrave Macmillan. PAPERBACK. Condition: New. 1403912327 New Condition. Seller Inventory # NEW7.1524066
Book Description Palgrave Macmillan, 2004. Paperback. Condition: New. Seller Inventory # INGM9781403912329
Book Description Palgrave Macmillan, 2004. Paperback. Condition: Brand New. 9.00x6.00x0.75 inches. In Stock. Seller Inventory # zk1403912327