Small Business E-Commerce Management

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9781403912329: Small Business E-Commerce Management
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E-commerce for Small Business uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic, validated-through-research management models and theories reveal how appropriate e-commerce strategies can be used to enhance small business performance. This text will make an ideal course companion for undergraduate and postgraduate students studying e-commerce within the small business sector.

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About the Author:

Ian Chaston is Professor of Marketing and Entrepreneurship at Plymouth Business School and Adjunct Professor of Entrepreneurship at UNITEC, Auckland, New Zealand.

Review:

'...an excellent guide to anyone setting up a business, or anyone trying to re-think their strategy...A recommended read.' - Supply Management

'Chaston's expertise lies in marketing and strategy...useful for students and professionals who need a solid examination of internet marketing.' - Fintan Clear, Brunel University, The Times Higher Education Supplement

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