Gordon Foxall Consumer Choice

ISBN 13: 9781403914927

Consumer Choice

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9781403914927: Consumer Choice
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This book examines two broad perspectives on consumer behavior, that which emphasizes its inner causes such as attitudes and intentions, and that which emphasizes the situational influences that shape it. While marketing and consumer research have well-developed theories that derive from the first, social cognitive, approach, there is little theory-development that relates choice to its environmental causes. The revised and updated edition differs from the first edition by integrating the question of attitude-behavior consistency with the two perspectives on consumer choice.

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Gordon Foxall is Research Professor at Cardiff Business School.

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Other Popular Editions of the Same Title

9780312166120: Consumer choice

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ISBN 10:  0312166125 ISBN 13:  9780312166120
Publisher: St. Martin's Press, 1983
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9781349511983: Understanding Consumer Choice

Palgra..., 2016
Softcover

9780333342268: Consumer Choice (Macmillan studies in marketing management)

MACMIL..., 1983
Hardcover

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Book Description Palgrave Macmillan. Hardcover. Condition: New. 196 pages. Dimensions: 8.5in. x 5.7in. x 0.9in.This book examines two broad perspectives on consumer behavior, that which emphasizes its inner causes such as attitudes and intentions, and that which emphasizes the situational influences that shape it. While marketing and consumer research have well-developed theories that derive from the first, social cognitive, approach, there is little theory-development that relates choice to its environmental causes. The revised and updated edition differs from the first edition by integrating the question of attitude-behavior consistency with the two perspectives on consumer choice. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Seller Inventory # 9781403914927

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Book Description Palgrave USA, United States, 2005. Hardback. Condition: New. 2005 ed.. Language: English. Brand new Book. Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research. Seller Inventory # APC9781403914927

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