Big in Asia: 25 Strategies for Business Success

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9781403933157: Big in Asia: 25 Strategies for Business Success

Asia is constantly changing and Big in Asia is a completely revised and updated edition of Michael Backman and Charlotte Butler's bestselling book with five additional, entirely new chapters. This book combines management school theory with the grit of Asian corporate realities and is the essential guide for business strategies in Asia. As well as comprehensive updating the new edition includes new chapters on Women in Asia, China and India, Localization, Outsourcing and Building a Profile in Asia.

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About the Author:

Michael Backman is an author, business analyst and columnist who specializes in Asian corporate practice.

Charlotte Butler heads the research team at the Euro-Asia Centre, INSEAD in Fontainebleau, France.

Review:

"Overall, this work is well written, integrative, and easy to understand. Highly recommended."--J.W. Leonard, Choice

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Michael Backman; Charlotte Butler
Published by Palgrave Macmillan (2004)
ISBN 10: 1403933154 ISBN 13: 9781403933157
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Book Description Palgrave Macmillan, 2004. Book Condition: New. Bookseller Inventory # A221B9781403933157

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