Developing Strategies for International Business: The WRAP Process

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9781403934147: Developing Strategies for International Business: The WRAP Process

Reliance on opportunism is a high-risk strategy in global business, yet many companies operate this way, often acting on limited amounts of information. Equally, many other companies implement strategies based on models formulated in the teaching rooms of business schools or the back recesses of consultants' offices. This book lightens the dark corridors of strategy development and shows its readers how to build strategies for success in the international marketplace, that take account of all the critical factors involved whilst allowing the use of personal judgement and process sureties. We call this the WRAP process.

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About the Author:

J. ANGUS GILLON, originator of the WRAP process, is a professional management consultant whose career has spanned an entire generation. During this time he has addressed critical management and strategic issues with major corporations and smaller companies, and now focuses most of his activity on guidance in global and international strategy and marketing.

LYNNE PEARSON is an American whose career in research and consultancy ultimately led her to become part of the International Consultancy Group strategy team. She has collaborated closely in the development of the WRAP process, and her professional focus is on strategy development in global markets.

Review:

'This should be recommended reading for all professionals involved in international business.' - Stanley J. Paliwoda, Professor of Marketing, University of Strathclyde, UK

'Written by practitioners, it offers many comments of interest and guidelines for an entire strategy development process.' - Andrew Miskin, Spectra Journal of Management Consultant's Association

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Gillon, J. Angus
Published by Palgrave Macmillan, UK (2004)
ISBN 10: 1403934142 ISBN 13: 9781403934147
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Book Description Palgrave Macmillan, UK, 2004. Hardcover. Book Condition: New. First Edition. Available Now. Book Description: The world is large, the possibilities for corporate development are almost endless, and sound information about these possibilities is often in short supply. Under these circumstances, it is often unclear how corporate resources can be deployed to greatest effect. Developing Strategies for International Business provides insight into identifying and managing the complex challenges and opportunities that arise in global markets. The book offers a method of organising these complexities into a framework for global strategic development through balancing internal capabilities and external information to determine a rational programme for productive investment in worldwide markets. : Review: 'This should be recommended reading for all professionals involved in international business.' - Stanley J. Paliwoda, Professor of Marketing, University of Strathclyde, UK: 'Written by practitioners, it offers many comments of interest and guidelines for an entire strategy development process.' - Andrew Miskin, Spectra Journal of Management Consultant's Association : About the Author: J. ANGUS GILLON, originator of the WRAP process, is a professional management consultant whose career has spanned an entire generation. During this time he has addressed critical management and strategic issues with major corporations and smaller companies, and now focuses most of his activity on guidance in global and international strategy and marketing.: LYNNE PEARSON is an American whose career in research and consultancy ultimately led her to become part of the International Consultancy Group strategy team. She has collaborated closely in the development of the WRAP process, and her professional focus is on strategy development in global markets. Size: 22.2 x 14.3 x 1.6 cm. 192 pages. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 500 grams. Category: Miscellaneous; ISBN: 1403934142. ISBN/EAN: 9781403934147. Bookseller Inventory # F196-1040

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Book Description Palgrave USA, United States, 2004. Hardback. Book Condition: New. 2004 ed.. Language: English . Brand New Book. Reliance on opportunism is a high-risk strategy in global business, yet many companies operate this way, often acting on limited amounts of information. Equally, many other companies implement strategies based on models formulated in the teaching rooms of business schools or the back recesses of consultants offices. This book lightens the dark corridors of strategy development and shows its readers how to build strategies for success in the international marketplace, that take account of all the critical factors involved whilst allowing the use of personal judgement and process sureties. We call this the WRAP process. Bookseller Inventory # SPR9781403934147

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Book Description Palgrave USA, United States, 2004. Hardback. Book Condition: New. 2004 ed.. Language: English . Brand New Book. Reliance on opportunism is a high-risk strategy in global business, yet many companies operate this way, often acting on limited amounts of information. Equally, many other companies implement strategies based on models formulated in the teaching rooms of business schools or the back recesses of consultants offices. This book lightens the dark corridors of strategy development and shows its readers how to build strategies for success in the international marketplace, that take account of all the critical factors involved whilst allowing the use of personal judgement and process sureties. We call this the WRAP process. Bookseller Inventory # SPR9781403934147

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