International Business Environment: Global and Local Marketplace in a Changing World

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9781403936912: International Business Environment: Global and Local Marketplace in a Changing World

The book offers a clear and accessible introduction to the key dimensions of the international business environment, including economic, political, cultural, technological and financial dimensions. The approach is genuinely international, highlighting transitional and developing economies as well as the advanced economies.

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About the Author:

Janet Morrison is a Lecturer at Sunderland Business School.

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Morrison, Janet
Published by Palgrave Macmillan (2006)
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