International Business: Challenges in a Changing World

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9781403945631: International Business: Challenges in a Changing World
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This fresh new text introduces IB from a truly global perspective. Packed with up-to-date case studies covering MNEs and SMEs from a variety of countries (South Korea, South Africa, Slovakia, Sweden...), it encourages students to think critically and emphasizes the role of contemporary issues such as CSR, ethics, governance and global warming.

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This fresh new text introduces IB from a truly global and contemporary perspective. Packed with case studies drawn from an impressive spectrum of countries, International Business enables students to link theory with practice and encourages critical thinking. Particular emphasis is placed on key issues such as the growing role of SMEs and entrepreneurship in IB, ethics, CSR, corporate governance and global warming.

About the Author:

JANET MORRISON is former senior lecturer in strategic and international management at the Sunderland University Business School, UK, where she was a program leader for undergraduate and postgraduate international management degrees, as well as research coordinator. She is also author of the textbook The International Business Environment, published by Palgrave Macmillan.

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Book Description Palgrave USA, United States, 2008. Paperback. Condition: New. 2008 ed.. Language: English . Brand New Book. Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly global perspective, offering in-depth insights into current challenges facing international businesses. The text has been carefully designed to encourage critical reflection and is packed with case studies and innovative learning features to emphasise the links between theory and the real world. The book takes a multidisciplinary, multi-perspective approach, placing International Business in its political, social and ethical context as well as its economic one.This textbook is essential reading for undergraduate, postgraduate and MBA students studying international business for the first time. Seller Inventory # SPR9781403945631

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Book Description Palgrave USA, United States, 2008. Paperback. Condition: New. 2008 ed.. Language: English . Brand New Book. Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly global perspective, offering in-depth insights into current challenges facing international businesses. The text has been carefully designed to encourage critical reflection and is packed with case studies and innovative learning features to emphasise the links between theory and the real world. The book takes a multidisciplinary, multi-perspective approach, placing International Business in its political, social and ethical context as well as its economic one.This textbook is essential reading for undergraduate, postgraduate and MBA students studying international business for the first time. Seller Inventory # SPR9781403945631

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