Purpose: The Starting Point of Great Companies

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9781403975812: Purpose: The Starting Point of Great Companies
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In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose--a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.

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Book Description:

What is it that great management teams do? How do they create sustained competitive advantage? In Purpose, Nikos Mourkogiannis turns the entire idea of strategy on its head, presenting a model that will redefine the way we do business. Strategy is typically thought of as management's plan for a company, but Mourkogiannis argues that companies must satisfy the need for purpose--a set of values that defines a company and inspires its employees. Rather than organization and structure, ideas are what determine a company's success. This groundbreaking book looks at companies like WalMart, IBM, and Berkshire Hathaway, identifying the ideas that point the way toward excellence.

From the Publisher:

Chosen as the best book of 2006 by 800-CEO-READ * Chosen as a best of 2006 by Fast Company * Reviewed in the 2006 Best Business Books of the Year issue of strategy+business

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Other Popular Editions of the Same Title

9780230605305: Purpose: The Starting Point of Great Companies

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ISBN 10:  0230605303 ISBN 13:  9780230605305
Publisher: St. Martin's Griffin, 2008
Softcover

9780230604100: Purpose: The Starting Point of Great Companies

Palgra..., 2008
Softcover

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Book Description St Martin s Press, United States, 2006. Hardback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose--a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success. Seller Inventory # APC9781403975812

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Book Description St Martin s Press, United States, 2006. Hardback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose--a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success. Seller Inventory # BZE9781403975812

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