Divya McMillin International Media Studies

ISBN 13: 9781405118101

International Media Studies

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9781405118101: International Media Studies
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International Media Studies is a bold introduction to thefield that focuses on a de-centering of media epistemology torepresent a more thorough world-view.

  • A comprehensive textbook exploring the current state of mediastudies as it is being practised across the world
  • Takes discussions about media studies beyond other textbooks,by situating the subject firmly in an international contextappropriate to the globalized, 21st century
  • Surveys our reception of a wide variety of media content andformats including television, magazines, fiction, newspapers, andpopular music
  • Considers both theoretical and much-needed ethnographicperspectives on media studies
  • Showcases global and local media patterns in a variety ofcountries around the world, including examples from Asia, Africa,and Latin America

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Book Description:

International Media Studies is a bold approach to the field that situates media studies within the international context of the networked, globalized 21st century. Moving beyond the idea of the West and the Rest, this volume introduces audience/reception research from areas that have been previously underrepresented in media studies, such as Egypt, South East Asia, China, Taiwan, and Tibet.Using postcolonial theory, it addresses the issues of the overlapping narratives of global, national, and local identities; and showcases global media patterns from a variety of countries around the world. The text surveys the reception of a wide variety of media content and formats including television, cinema, magazines, and popular music. It addresses theoretical concepts such as hybridity and methods such as ethnography. International Media Studies is a comprehensive assessment of the state of media studies as it is being practiced throughout the world.

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International Media Studies is a bold approach to the fieldthat situates media studies within the international context of thenetworked, globalized twenty-first century. Moving beyond the ideaof the West and the Rest, this volume introduces audience/receptionresearch from areas that have been previously underrepresented inmedia studies, such as the Middle East,South Asia, and GreaterChina.

Using postcolonial theory, it addresses the issues of theoverlapping narratives of global, national, and local identities;and showcases global media patterns from a range of countriesaround the world. The text surveys the reception of a wide varietyof media content and formats including television, cinema,magazines, and popular music. It addresses theoretical conceptssuch as hybridity and methods such as ethnography. InternationalMedia Studies is a comprehensive assessment of the state ofmedia studies as it is being practiced throughout the world.

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Book Description John Wiley and Sons Ltd, United Kingdom, 2007. Paperback. Condition: New. Language: English. Brand new Book. International Media Studies is a bold introduction to the field that focuses on a de-centering of media epistemology to represent a more thorough world-view. A comprehensive textbook exploring the current state of media studies as it is being practised across the worldTakes discussions about media studies beyond other textbooks, by situating the subject firmly in an international context appropriate to the globalized, 21st centurySurveys our reception of a wide variety of media content and formats including television, magazines, fiction, newspapers, and popular musicConsiders both theoretical and much-needed ethnographic perspectives on media studiesShowcases global and local media patterns in a variety of countries around the world, including examples from Asia, Africa, and Latin America. Seller Inventory # AAH9781405118101

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