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This edition of Cases to Accompany Contemporary Strategy Analysis, Fifth Edition features updated versions of previous cases, including: Madonna; Laura Ashley Holdings plc; the US airline industry; Ford and the world automobile industry; Wal-Mart; Eastman Kodak; Royal Dutch/Shell; Harley-Davidson, Inc.; EMI; the video games industry; Euro Disney; Richard Branson and the Virgin Group; General Electric; and AES Corporation. A new case on Eni SpA and the world oil and gas industry has been added.
The key features of the new edition are its:
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