Global Communication: Theories, Stakeholders, and Trends

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9781405134668: Global Communication: Theories, Stakeholders, and Trends

The second edition of this major textbook in global communication has been fully revised to bring it up to date with advances in this dynamic field. From media coverage of the Afghanistan and Iraq wars and Arabic media systems, to digital cameras and the birth of the iPod, this book offers students a comprehensive understanding of the complex international communication scene, and of the implications of rapid changes to the worldwide media landscape that continue on a daily basis.


  • An accessible textbook which discusses the major trends, stakeholders, global activities and worldwide influences involved in international communications
  • Utilizes numerous and diverse examples of media stakeholders, including CNN, Time Warner, Disney, the BBC, and the advertising and music industries
  • Features engaging examples from the war on terrorism, Afghanistan and Iraq wars, post 9/11, and al Jazeera, through to the growing phenomena of Internet blogging
  • Updates important industry information on CNN, MTV, and the BBC - including the problems with the upcoming renewal of the BBC’s global mandate and Royal Charter
  • Organized accessibly around two main theories that anchor the international communication debate: electronic colonialism and world system theory
  • Accompanied by a fully updated instructor’s manual available at http://www.blackwellpublishing.com/mcphail

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Book Description:

The second edition of this major text in global communication has been fully revised to bring it up to date with advances in this dynamic field. Discussing the major trends, stakeholders, and global activities involved in international communications, this book provides new insights into the worldwide factors affecting media. Utilizes numerous and diverse examples of media stakeholders, including CNN, AOL / TimeWarner, the BBC, and the music industry. Offers a user-friendly balance of theoretical and empirical materialOrganized accessibly around two main theories: electronic colonialism and world system theoryPlaces emphasis on the history of the international communications debateFeatures engaging examples from media coverage on the war of terrorism to the birth of the iPod. This newly revised edition provides updates on all developments in media since 2002 and most substantially on the war on terrorism, Afghanistan and Iraq wars, post 9/11, al-Jazeera and Arabic media systems. Global Communication, second edition is also accompanied by a fully updated instructor's manual.

From the Back Cover:

Discussing the major trends, stakeholders, and global activities involved in international communication, this book provides new insights into the worldwide factors affecting media.

This newly revised edition provides updates for all developments in media since 2002:most substantially for the war on terrorism, the Afghanistan and Iraq wars, Al Jazeera, and Arabic media systems.


  • Utilizes numerous and diverse examples of media stakeholders, including CNN, AOL/Time Warner, the BBC, movies, the internet, and the music industry

  • Offers a user-friendly balance of theoretical and empirical material

  • Organized accessibly around two main theories: electronic colonialism and world-system theory

  • Places emphasis on the history of the international communications debate

  • Features engaging examples from media coverage of the war on terrorism to the birth of the iPod.






Global Communication, Second Edition, is also accompanied by a fully updated online instructor's manual at www.blackwellpublishing.com/mcphail

"About this title" may belong to another edition of this title.

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McPhail, Thomas L.
Published by Blackwell, Malden, MA (2005)
ISBN 10: 1405134666 ISBN 13: 9781405134668
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Book Description Blackwell, Malden, MA, 2005. Cloth. Book Condition: Very Good. 357 pp. Tightly bound. Text is free of markings. Just the very tips of the top corners are lightly dinged. Size: 8vo - over 7¾" - 9¾" tall. Bookseller Inventory # 062083

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Book Description Wiley-Blackwell, 2005. Hardcover. Book Condition: Very Good. Sent within 24 hours. Expedited UK delivery available. Second edition. No Dustjacket. Bookseller Inventory # BBI2524237

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Book Description Wiley-Blackwell, 2005. Hardcover. Book Condition: Sehr gut. 2nd Edition. kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 127707 Sprache: Englisch Gewicht in Gramm: 725. Bookseller Inventory # 370999

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