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Public relations shapes and spins our news, influencing society’s values, knowledge, and perceptions. Despite this, it often goes unnoticed. It's Not Just "PR" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to the power of PR in the non-profit sector.
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Public relations is a multibillion dollar industry, yet unlike its sister field of advertising, public relations is nearly undetectable to people outside of the industry. The public does not see the way public relations shapes and spins their news; influencing societal values, knowledge, and perceptions. It's Not Just "PR": Public Relations in Society provides a balanced view of public relations as neither flawless nor sinister. In addition to investigating corporate issues in PR, such as pharmaceutical companies' use of PR to influence the medicines we use, this book further examines public relations as a tool for marginalized groups, focusing on its use in the non-profit sector, and citing relevant examples like the use of PR to pressure Coca-Cola to reform labor practices in Latin America. This book also includes practical debate about power issues in public relations theory and practice.About the Author:
W. Timothy Coombs is Associate Professor of Corporate Communication at Eastern Illinois University. He is the author of Ongoing Crisis Communication, Today’s Public Relations (co-authored with Robert Heath), and Code Red in the Boardroom.
Sherry J. Holladay is Associate Professor of Corporate Communication at Eastern Illinois University. She and Professor Coombs have co-authored three book chapters and six journal articles together.
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