Fashion Marketing Communications

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9781405150606: Fashion Marketing Communications
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Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business.

This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

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About the Author:

Gaynor Lea-Greenwood, MA, BA, is Senior Lecturer in Fashion Marketing and Buying at Manchester Metropolitan University, having worked at a senior level in the fashion industry. She is an active researcher, external examiner for UK Universities and Assistant Editor of the Journal of Fashion Marketing and Management.

Review:

it s a highly recommended read if you too want to work in fashion or even if you don t it gives great insight into the fashion through business eyes. (March 2013, Urbanoblog.com)

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Book Description John Wiley and Sons Ltd, United Kingdom, 2013. Paperback. Condition: New. 1. Auflage. Language: English . Brand New Book. Effective communications with consumers are especially necessary for success in a business as ephemeral and competitive as fashion. This textbook for students of fashion design, fashion marketing, and communications sets out all that they need to successfully participate in the increasing number of courses with marketing communications as a component. Taking an international approach that reflects the global fashion market, this invaluable resource features many real-world case studies for practical, hands-on learning. Seller Inventory # AAH9781405150606

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Book Description John Wiley and Sons Ltd, United Kingdom, 2013. Paperback. Condition: New. 1. Auflage. Language: English . Brand New Book. Effective communications with consumers are especially necessary for success in a business as ephemeral and competitive as fashion. This textbook for students of fashion design, fashion marketing, and communications sets out all that they need to successfully participate in the increasing number of courses with marketing communications as a component. Taking an international approach that reflects the global fashion market, this invaluable resource features many real-world case studies for practical, hands-on learning. Seller Inventory # AAH9781405150606

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