The Handbook of Media Audiences

ISBN 13: 9781405184182

The Handbook of Media Audiences

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9781405184182: The Handbook of Media Audiences
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This handbook offers a comprehensive overview of the complexity anddiversity of audience studies in the advent of digital media.

  • Details the study of audiences and how it is changing inrelation to digital media
  • Recognizes and appreciates valuable traditional approaches andidentifies how they can be applied to, and evolve with, thechanging media world
  • Offers diverse perspectives from which being an audience,theorizing audiences, researching audiences, and doing audienceresearch are approached today
  • Argues that the field works best by identifying particular'audience problems' and applying the best theories and researchmethods available to solving them
  • Includes contributions from some of the most outstandinginternational scholars in the field

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From the Back Cover:

Digital media have dramatically increased the nature and diversityof the ways people can access media content, and the assumptionthat audiences occupy a position of ‘reception’ isgiving way to an understanding of audiences as media-active. Asthis handbook demonstrates, the study of audiences is shifting andchanging accordingly.  

Working from the assumption that a better understanding willevolve if future researchers have a solid understanding of thecomplexity of ‘audience’ and ‘audiences’and of existing research traditions, the contributors to thishandbook offer a wealth of research wisdom and expertise, depth oftheoretical engagement with the field, and creativity in theimagination of research interventions. They insist that there is no‘one-size-fits-all’ way of doing audience research, butthat the field works best by identifying particular ‘audienceproblems’ and applying the best theories and research methodsto solving them.

Placing the emphasis on technologies, theories, research methodsand research pragmatics, this handbook brings together leadinginternational scholars to provide a comprehensive overview of thecomplexity and diversity of audience studies.

About the Author:

Virginia Nightingale held the position of Associate Professor with the School of Communication Arts at the University of Western Sydney until retiring in 2010. Now an independent scholar, her publications include Media and Audiences: New Perspectives (with Karen Ross, 2003) and Critical Perspectives: Media and Audiences (with Karen Ross, 2003), and New Media Worlds: Challenges for Convergence (ed. with Tim Dwyer, 2007).

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9781118721391: The Handbook of Media Audiences

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ISBN 10:  111872139X ISBN 13:  9781118721391
Publisher: Wiley-Blackwell, 2013
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Book Description John Wiley and Sons Ltd, United Kingdom, 2011. Hardback. Condition: New. 1. Auflage. Language: English. Brand new Book. This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. * Details the study of audiences and how it is changing in relation to digital media * Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world * Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today * Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them * Includes contributions from some of the most outstanding international scholars in the field. Seller Inventory # LIB9781405184182

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Book Description Wiley John & Sons Apr 2011, 2011. Buch. Condition: Neu. Neuware - This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular audience problems and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field 562 pp. Englisch. Seller Inventory # 9781405184182

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Book Description Wiley John & Sons Apr 2011, 2011. Buch. Condition: Neu. Neuware - This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular audience problems and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field 562 pp. Englisch. Seller Inventory # 9781405184182

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Book Description Wiley John & Sons Apr 2011, 2011. Buch. Condition: Neu. Neuware - This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular audience problems and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field 562 pp. Englisch. Seller Inventory # 9781405184182

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