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Basic Marketing Research: With SPSS 13.0 Student CD: AND Essentials of Marketing Research (4th Revised Edition) - Softcover

 
9781405836661: Basic Marketing Research: With SPSS 13.0 Student CD: AND Essentials of Marketing Research (4th Revised Edition)
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Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

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  • PublisherPrentice Hall
  • Publication date2005
  • ISBN 10 1405836660
  • ISBN 13 9781405836661
  • BindingPaperback
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