Mkt Leader Pre-Int CBk/ClCD/M-RomPK - Softcover

Rogers, John; ROGERS; O'Keeffe, Margaret; Lansford, Lewis

9781405881371: Mkt Leader Pre-Int CBk/ClCD/M-RomPK

Softcover

ISBN 10: 1405881372 ISBN 13: 9781405881371

Publisher: Pearson Education ESL, 2008

New Edition Market Leader is the business English course that brings contemporary business issues right into your classroom. Incorporating articles from the Financial Times(c) newspaper, Market Leader has authentic texts, effective case studies and a wide range of components.

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From the Back Cover:

Now students of all abilities can feel comfortable and confident in any business situation with the language program designed especially for them! Developed in association with the Financial Times, Market Leader is the definitive business English course, with flexible, up-to-date materials reflecting today�s dynamic business environment.
This four-level series � with a brand-new course for beginning students � develops language skills, expands vocabulary, and increases students� grasp of business concepts with:

Coverage of relevant business topics, including ethics, globalization, branding, leadership, and innovation.
Material drawn from a wide range of respected business sources and supported by language and skills exercises and useful case studies.

About the Author:

David Cotton has 30 years experience of teaching and training in ESP, EFL and English for Business, and is the author of numerous business English titles, including Agenda, World of Business, International Business Topics and Keys to Management. He is also one of the authors of the best-selling Business Class, and co-author of Market Leader, published by Longman. He is currently a Senior Lecturer at London Guildhall University. Simon Kent has 12 years teaching experience in the UK and Germany, where he spent three years doing in-company training in Berlin at the time of the reunification of Germany. He is currently a lecturer in business and general English, as well as having special responsibility for designing new courses at London Guildhall University. He is also a co-author of the successful new business course, Market Leader (published by Longman).

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