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Tourism: A Modern Synthesis is a core introductory textbook for lecturers who are looking for an accessible and engaging text for their tourism students. It focuses on the development and management of tourism in a globalized context, synthesising the current academic and applied thinking on tourism with a focus on key principles. The strong business theme throughout the book reflects developments in the teaching and content of modern courses. Tourism: A Modern Synthesis includes real-world Insights focusing on contemporary themes and issues. It is concise enough to be used as a one-semester text, but its broad subject coverage makes it a useful resource for a one-year course or as a resource throughout a degree programme.
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Stephen J. Page recently held the Scottish Enterprise Forth Valley Chair in Tourism, in the Department of Marketing at the University of Stirling, Scotland. Prior to this, Stephen held a Chair at Massey University New Zealand, where he was Director of the Centre of Tourism Research. Stephen J. Page currently holds the post of Senior Professor in Tourism at the London Metropolitan Business School.
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Book Description Cengage Learning EMEA, 2009. Paperback. Condition: New. 3. Seller Inventory # DADAX1408009161
Book Description Cengage Learning EMEA. PAPERBACK. Condition: New. 1408009161 New Condition. Seller Inventory # NEW99.3111405
Book Description Cengage Learning EMEA, 2009. Condition: New. book. Seller Inventory # M1408009161
Book Description Condition: New. New. Seller Inventory # STRM-1408009161