International Business

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9781408019566: International Business
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Mike Peng and Klaus Meyer have direct, first-hand, experience of researching and teaching in Europe, Asia and North America. This combined experience makes them uniquely qualified to write this textbook, which offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. The text's comprehensive coverage is accessibly arranged around one central question and two core perspectives. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question. Throughout the text the very latest scholarly research is used to facilitate successful learning of the key concepts, in order to engage students with the historical context and recent global developments.

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About the Author:

Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Business, University of Texas at Dallas (UTD). At UTD, he founded the Center for Global Business, where he serves as the executive director. Professor Peng was also recently named a fellow with the Academy of International Business. He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UTD, Professor Peng was on the faculty at the Ohio State University, Chinese University of Hong Kong, and University of Hawaii, where he taught students at all levels and often served as a faculty trainer and consultant. In addition, he has held visiting or courtesy professorial appointments in Australia, Britain, China, Hong Kong, Vietnam, and the United States. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business, and has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in regions such as Asia, Central and Eastern Europe, and North America. He has published about 50 articles in leading academic journals and authored three books. Active in other leadership positions in his field, Professor Peng has served on the editorial boards of the ACADEMY OF MANAGEMENT JOURNAL, ACADEMY OF MANAGEMENT REVIEW, JOURNAL OF INTERNATIONAL BUSINESS STUDIES, JOURNAL OF WORLD BUSINESS, and STRATEGIC MANAGEMENT JOURNAL. He is the editor-in-chief of the ASIA PACIFIC JOURNAL OF MANAGEMENT.


"This text is a welcome addition to the study of international business for students all around the world. An" - Zoltán Antal-Mokos PhD, Professor of Strategy, ESMT European School of Management and Technology, Germany

"This book is essential reading for students of international business and complements the traditional US perspective" - Dr. Gabriele Suder, Professor of European & International Business, SKEMA Business School, France

"This textbook offers an excellent introduction to international business, with a focus on Europe that is often" - Dr. Grazia D. Santangelo, Professor of Economics, University of Catania, Italy

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Peng, Mike W.
Published by Cengage Learning EMEA
ISBN 10: 1408019566 ISBN 13: 9781408019566
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