The successful formula of simplifying a complex subject through a user-friendly style, a good balance of theory and implementation and the clear presentation of context, techniques and strategies, makes International Marketing Strategy the book of choice for undergraduate, postgraduate and MBA students and those taking the Chartered Institute of Marketing Diploma.
"synopsis" may belong to another edition of this title.
Isobel Doole is Professor of International Marketing at Sheffield Hallam Univarsity and a Senior Examiner on the Post Graduate Professional Diploma of The Chartered Institute of Marketing. She is Head of the Research Centre for Individual and Organisational Development at the university and has considerable experience at a senior level working across a number of industries with international and UK companies in the field of international marketing and strategic marketing decision making.
Robin Lowe is a Principal Lecturer in International Marketing at Sheffield Hallam University, a Visiting Faculty Member of the University of Porto, Portugal and is an examiner on the Post Graduate Professional Diploma of the Chartered Institute of Marketing. He has considerable business and education experience holding senior positions in industry and in the university. He has carried out research, consultancy and training in the field of international marketing and strategic marketing decision making in the US, Europe and the Middle East.
"About this title" may belong to another edition of this title.
Book Description Cengage Learning Emea, 2012. Paperback. Book Condition: Good. Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day. Bookseller Inventory # mon0008290509
Book Description Cengage Learning, 2013. Book Condition: Good. 6 Edition. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP84119140
Book Description Cengage Learning Emea, 2012. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. , 900grams, ISBN:9781408044070. Bookseller Inventory # 7210291
Book Description Book Condition: acceptable. 839 Gramm. Bookseller Inventory # M01408044072-B
Book Description Cengage Learning. PAPERBACK. Book Condition: Good. 1408044072. Bookseller Inventory # DOLPHIN0001818
Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR004946686
Book Description Cengage Learning Emea, 2012. Paperback. Book Condition: Very Good. Sent within 24 hours. Expedited UK delivery available. Sixth edition. Bookseller Inventory # BBI2165910
Book Description Cengage Learning, 2012. Book Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Bookseller Inventory # 1408044072-2-4
Book Description Cengage Learning, 2012. Paperback. Book Condition: Good. 0. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Bookseller Inventory # 1408044072