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Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students looking for a clear and comprehensive introduction to their studies which helps overcome these challenges. The authors apply a strong business approach to the subject reflecting developments in the teaching and content of modern courses and the text covers both key principles and contemporary themes and issues at a global scale. It is the ideal guide to Tourism for students across all levels, serving as a point of reference throughout their course.
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Stephen J. Page is Professor and Deputy Dean (Research), School of Tourism, Bournemouth University, UK. He is the Associate Editor of the journal Tourism Management and the author and editor of 36 books on tourism, leisure and events. Joanne Connell is Senior Lecturer in Tourism Management, University of Exeter Business School and the author and editor of 10 books on tourism, leisure and events.
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