International Marketing Strategy (with CourseMate & eBook Access Card)

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9781408064290: International Marketing Strategy (with CourseMate & eBook Access Card)
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Now in its sixth edition, the highly respected and popular textbook has been developed to help the student learn, understand and practice all of the elements of the international marketing strategy process. The main ethos of the text is that a fundamental element of international marketing is the development of competitive international marketing strategies which build upon, leverage and advance an organization's competitive position across the globe. The sixth edition has been completely updated to reflect all key new developments in international marketing, whilst also significantly expanding the international coverage reflecting Europe, the Middle East, Africa and Asia. This textbook is autopackaged with Coursemate. CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook and the textbook-specific website. CourseMate includes an integrated eBook and interactive teaching and learning tools including quizzes, flashcards, videos, and more and an EngagementTracker, a first-of-its-kind tool that monitors student engagement in the course.

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About the Author:

Isobel Doole is Professor of International Marketing at Sheffield Hallam Univarsity and a Senior Examiner on the Post Graduate Professional Diploma of The Chartered Institute of Marketing. She is Head of the Research Centre for Individual and Organisational Development at the university and has considerable experience at a senior level working across a number of industries with international and UK companies in the field of international marketing and strategic marketing decision making.

Review:

"I have always liked the Doole and Lowe text and have used it for the last ten years whilstteaching international marketing. This new edition looks superb." Paul Weeks, SeniorMarketing Lecturer, Lord Ashcroft International Business School, Anglia Ruskin University, UK

"I enjoy using Doole and Lowe's text. The sixth edition is even better suited to myinternational marketing teaching with plenty of Middle East and international examples." Dr Eappen Thiruvattal, College of Business Administration, University of Dubai, Duba

"The book is well structured and very readable with excellent international examples thatbring clarity to each concept." Professor Noxolo Eileen Mazibuko, Department of BusinessManagement, Nelson Mandela Metropolitan University, South Africa

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Doole, Isabel; Lowe, Robin
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Doole, Isobel; Lowe, Robin
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ISBN 10: 1408064294 ISBN 13: 9781408064290
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