Marketing: A Global Perspective

ISBN 13: 9781408064900

Marketing: A Global Perspective

0 avg rating
( 0 ratings by Goodreads )
9781408064900: Marketing: A Global Perspective
View all copies of this ISBN edition:

Never read the complete book, maybe 10 pages have pencil writing. Brand new

"synopsis" may belong to another edition of this title.

About the Author:

Dr Bronis Verhage is Professor of Marketing at Georgia State University's Robinson College of Business in Atlanta, USA. A Dutch national and an American resident, Bronis has taught in the United Arab Emirates and at European business schools. He has published numerous articles on marketing in leading academic journals including the International Journal of Research in Marketing and Journal of the Academy of Marketing Science.


PART 1 INSIGHT INTO MARKETING 1 What is marketing? 2 Strategy development and marketing planning 3 The marketing environment PART 2 ANALYZING THE MARKET 4 Buying behaviour 5 Marketing research and marketing information 6 Market segmentation and positioning PART 3 PRODUCT DECISIONS 7 Product strategy and services marketing 8 New product development PART 4 PROMOTION DECISIONS 9 Marketing communication strategies 10 Advertising 11 Sales management PART 5 PRICING DECISIONS 12 Pricing strategies and price determination PART 6 DISTRIBUTION DECISIONS 13 Distribution 14 Retailing 15 Global marketing

"About this title" may belong to another edition of this title.

Shipping: US$ 37.22
From United Kingdom to U.S.A.

Destination, rates & speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

Stock Image


Verhage, Bronis
Published by Cengage Learning Emea (2013)
ISBN 10: 1408064901 ISBN 13: 9781408064900
New Paperback Quantity Available: 1
Revaluation Books
(Exeter, United Kingdom)

Book Description Cengage Learning Emea, 2013. Paperback. Condition: Brand New. 776 pages. In Stock. Seller Inventory # __1408064901

More information about this seller | Contact this seller

Buy New
US$ 77.84
Convert currency

Add to Basket

Shipping: US$ 37.22
From United Kingdom to U.S.A.
Destination, rates & speeds