Marketing: A Global Perspective

ISBN 13: 9781408064900

Marketing: A Global Perspective

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9781408064900: Marketing: A Global Perspective
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Never read the complete book, maybe 10 pages have pencil writing. Brand new

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About the Author:

Dr Bronis Verhage is Professor of Marketing at Georgia State University's Robinson College of Business in Atlanta, USA. A Dutch national and an American resident, Bronis has taught in the United Arab Emirates and at European business schools. He has published numerous articles on marketing in leading academic journals including the International Journal of Research in Marketing and Journal of the Academy of Marketing Science.

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PART 1 INSIGHT INTO MARKETING 1 What is marketing? 2 Strategy development and marketing planning 3 The marketing environment PART 2 ANALYZING THE MARKET 4 Buying behaviour 5 Marketing research and marketing information 6 Market segmentation and positioning PART 3 PRODUCT DECISIONS 7 Product strategy and services marketing 8 New product development PART 4 PROMOTION DECISIONS 9 Marketing communication strategies 10 Advertising 11 Sales management PART 5 PRICING DECISIONS 12 Pricing strategies and price determination PART 6 DISTRIBUTION DECISIONS 13 Distribution 14 Retailing 15 Global marketing

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Verhage, Bronis
Published by Cengage Learning Emea (2013)
ISBN 10: 1408064901 ISBN 13: 9781408064900
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Book Description Cengage Learning Emea, 2013. Paperback. Condition: Brand New. 776 pages. In Stock. Seller Inventory # __1408064901

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