Dr Bronis Verhage Marketing with Coursemate

ISBN 13: 9781408064979

Marketing with Coursemate

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Marketing: A Global Perspective is the much-anticipated EMEA edition of Grondslagen van de Marketing, the market leader in the Netherlands for over 25 years. In this bestseller, Dr Bronis Verhage strikes the right balance between marketing theory and practice. The text features perspectives from Europe, the Middle East, Africa and the wider world, embedded in a global context, offering a cutting-edge review of new priorities in marketing, as illustrated by a diverse selection of analyses of world-class companies' customer-focused strategies. **NOT FOR SALE TO THE NETHERLANDS**

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About the Author:

Dr Bronis Verhage is Professor of Marketing at Georgia State University's Robinson College of Business in Atlanta, USA. A Dutch national and an American resident, Bronis has taught in the United Arab Emirates and at European business schools. He has published numerous articles on marketing in leading academic journals including the International Journal of Research in Marketing and Journal of the Academy of Marketing Science.

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Book Description Cengage Learning EMEA, United Kingdom, 2013. Mixed media product. Condition: New. Language: English . Brand New Book. Marketing: A Global Perspective is the much-anticipated EMEA edition of Grondslagen van de Marketing, the market leader in the Netherlands for over 25 years. In this bestseller, Dr Bronis Verhage strikes the right balance between marketing theory and practice. The text features perspectives from Europe, the Middle East, Africa and the wider world, embedded in a global context, offering a cutting-edge review of new priorities in marketing, as illustrated by a diverse selection of analyses of world-class companies customer-focused strategies. **NOT FOR SALE TO THE NETHERLANDS**. Seller Inventory # AAZ9781408064979

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Book Description Cengage Learning EMEA, United Kingdom, 2013. Mixed media product. Condition: New. Language: English . Brand New Book. Marketing: A Global Perspective is the much-anticipated EMEA edition of Grondslagen van de Marketing, the market leader in the Netherlands for over 25 years. In this bestseller, Dr Bronis Verhage strikes the right balance between marketing theory and practice. The text features perspectives from Europe, the Middle East, Africa and the wider world, embedded in a global context, offering a cutting-edge review of new priorities in marketing, as illustrated by a diverse selection of analyses of world-class companies customer-focused strategies. **NOT FOR SALE TO THE NETHERLANDS**. Seller Inventory # AAZ9781408064979

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Book Description Cengage Learning EMEA, 2013. Condition: New. Features perspectives from Europe, the Middle East, Africa and the wider world, embedded in a global context, offering a review of new priorities in marketing, as illustrated by a diverse selection of analyses of world-class companies' customer-focused strategies. Num Pages: 776 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 189 x 245 x 25. Weight in Grams: 1200. . 2013. Paperback. . . . . . Seller Inventory # V9781408064979

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