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Marketing: A Global Perspective is the much-anticipated EMEA edition of Grondslagen van de Marketing, the market leader in the Netherlands for over 25 years. In this bestseller, Dr Bronis Verhage strikes the right balance between marketing theory and practice. The text features perspectives from Europe, the Middle East, Africa and the wider world, embedded in a global context, offering a cutting-edge review of new priorities in marketing, as illustrated by a diverse selection of analyses of world-class companies' customer-focused strategies.
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Dr Bronis Verhage is Professor of Marketing at Georgia State University's Robinson College of Business in Atlanta, USA. A Dutch national and an American resident, Bronis has taught in the United Arab Emirates and at European business schools. He has published numerous articles on marketing in leading academic journals including the International Journal of Research in Marketing and Journal of the Academy of Marketing Science.
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Book Description Cengage Learning Emea, 2013. Paperback. Condition: Used; Like New. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Seller Inventory # BBI2997916
Book Description Cengage Learning, 2013. Paperback. Condition: acceptable. Moderate to heavy notes, marking, highlighting, noticeable wear and tear, worn covers, crease pages. Supplemental materials are not guaranteed with any used book purchases. Seller Inventory # 1408064979_abe_ac
Book Description Cengage Learning, 2013. Condition: UsedAcceptable. book. Seller Inventory # M1408064979_4