Fashion (Studies in Fashion) - Softcover

Olivier Gerval

Softcover

ISBN 10: 1408100770 ISBN 13: 9781408100776

Publisher: A & C Black Publishers Ltd, 2008

Synopsis

This title covers the creation of fashion from the original design, through choices of materials and colours, the manufacturing process, catwalks, publicity and the needed marketing strategy. It follows the process through the fashion 'house' of a young designer showing all the steps that need to be taken.

About this title

About the Author

Olivier Gerval is the founder and director of the French art & design school, C-6-12. He has been active in the art field for many years working as a stylist, art director, illustrator and consultant on art & design trends in Europe, the USA and Japan.

Review

Gerval, founder and director of the Olivier Gerval Fashion and Design Institute in Paris...documents the institute's pedagogy for creating a line of garments from inspiration and conceptual design, through fabric selection and pattern creation, to final production, visual presentation, and promotion. The elements of the process are illustrated with 200-plus photographs, sketches, and computer-process screenshots, allowing readers to feel like they are attending a course. He intersperses fashion history with references to haute couture's finest designers and their contributions. Class is not complete without a visual field trip to designer Lutz Huelle's studio, documenting the behind-the-scenes reality of a small fashion house creating its spring-summer collection. Appendixes include more than 20 pages of additional informative resources.... Gerval's guide with focused professional and technical information is highly recommended for fledgling fashion designers, including design
students and entrepreneurs. (Jane Scott Library Journal 2010-11-15)

Behind the fabulous dress worn on the runway is an entire industry. This book offers a detailed look at the fashion world and the processes involved in seeing a design become a reality. Chapters delve into the specifics of designs, illustrations, colours and fabrics, promotion, and much more. Hundreds of photographs, illustrations and diagrams show you all aspects of this creative process. (Terry Peters North Shore News 2010-12-12)

Gerval...launches the "Studies in Fashion" series with this title and Fashion Accessories, both written for students interested in the fashion industry. He here documents the institute's pedagogy for creating a line of garments from inspiration and conceptual design, through fabric selection and pattern creation, to final production, visual presentation, and promotion. The elements of the process are illustrated with 200-plus photographs, sketches, and computer-process screenshots, allowing readers to feel like they are attending a course. He intersperses fashion history with references to haute couture's finest designers and their contributions. Class is not complete without a visual field trip to designer Lutz Huelle's studio, documenting the behind-the-scenes reality of a small fashion house creating its spring-summer collection. Appendixes include more than 20 pages of additional informative resources.... Highly recommended for fledgling fashion designers, including design
students and entrepreneurs. (Jane Scott, George Fox University Library, Newberg Library Journal 2010-11-15)

Edition details

• Publisher: A & C Black Publishers Ltd
• Publication date: 2008
• Language: English
• ISBN 10: 1408100770
• ISBN 13: 9781408100776
• Binding: Paperback
• Number of pages: 216